I bet if you were to ask most 20 and 30 somethings to name the worst thing in the world to talk about, life insurance would probably be one of the topics. Nothing could kill a Tuesday night of streaming Game of Thrones on your iPad faster than the thought of discussing life insurance policies with your spouse at the kitchen table. Even worse than that is trying to find a quick and easy place between episodes to research life insurance online. Most of the popular online sites say they offer free information and quick quotes, but they make you enter so many personal details before seeing any prices that you’re ready to jump out the window before you ever get what you’re looking for. This turns most busy people away from looking any further for life insurance and many forget about it all together.
Life insurance sales are at a 50 year low, but the need for life insurance is greater than ever. With adults spending more on toys, technology, and entertainment, and the ever increasing cost to raise children, American’s savings accounts are almost non-existent in the 21st century.
Today, more families than ever are forgetting to think about the “what ifs” and it’s not just young families. We have become a “right now” society thinking only about today, and it could leave our children and loved ones struggling to pick up the pieces later. Many families in America would be in financial distress if the primary earner died without life insurance. They would be in debt overnight and lose nearly everything they owned in a matter of months. That doesn’t sound like the American dream to me.
The good news is that this situation can be avoided with a simple life insurance policy. One of the big misconceptions with life insurance is the cost. Well let me be the first to tell you that temporary life insurance, known as term insurance, can be very inexpensive. Much less than all of your streaming video subscriptions on your Apple TV.
As cheap as it is, life insurance ownership is still on the decline amongst middle aged adults in their 20s, 30s, and 40s and I think I know why. Over the past decade or so, the changes in consumer behaviors have shifted with the internet becoming our preferred method for making purchases. Still, the life insurance industry had a hard time understanding how to adapt to the new consumer mindset of online shopping, and those who want to self-serve are left frustrated and paying the price by going uninsured.
We insure our cars, our homes, and cell phone because the process is simple and fast, but so many people don’t insure their loved ones’ hopes and dreams. The most common answer I get when asking people why they don’t have life insurance is simply because they say it’s hard to find an easy way to learn about and buy the product on their own time which is typically at 10:00 at night after the kids go to bed and the errands are done.
Thankfully, change is happening in the industry, and for those who have been waiting for an understandable way to protect their families online, people have been listening to the cries for help from consumers.
At the end of the day, don’t forget that the reason you work so hard is to make a better life for yourself and your loved ones, so why not protect it all just in case? Show them how much you care. If you’ve been holding off on protecting your loved ones because of time restraints and bad resources, relief is finally here. It’s never too soon to buy life insurance, it’s only too late, and as easy as it is with Quotacy, there’s no excuse to wait any longer. Take a minute to see life in a different way by running a term life insurance quote on Quotacy today.