The Don Drapers of the world no longer solely reign supreme when it comes to preparing and planning family finances.  Nearly half of women (44%) are the primary breadwinners in their households and 27% of married women now say that they manage the financial and retirement planning.1  However, despite women rising in the workforce and their incomes growing, they still overall have less confidence with money and have less life insurance coverage than men.

A study by Genworth Financial shows the great need for life insurance among women:

  • 49% of childless married women have no life insurance
  • 43% of married mothers have no life insurance
  • 59% of unmarried mothers have no life insurance

Women are making big moves taking control of family finances, so why are they still underinsured?  Many women feel that financial information is too difficult to understand and geared only toward men.  In today’s world, women also feel that their everyday responsibilities keep them too busy to address financial planning strategies.  Technology is helping in this regard though.  54% of women surveyed 2 say they use the Internet as their source of financial information.  At, it takes 30 seconds to get an anonymous term life insurance quote and once you apply your Quotacy team moves things along for you to keep the process of getting life insurance as easy as possible.

If you find yourself in one of these situations, you need to consider purchasing life insurance:

1) You’re a stay-at-home mom
The countless hours you spend providing for your children are worth more than one can imagine.  If your family lost you, it would be a great emotional and financial tragedy.  Life insurance would mean the father could afford child care, extra help if needed, and be able to continue to pay the mortgage so you would not have to uproot your children.

2) You’re a new bride
A young, newlywed couple often has mortgage or rent payments added on top of student loans.  Without your income, would your spouse be able to cover these expenses?

3) You’re a single mom
If you’re a single mom, you may be the only one supporting your children financially.  What happens to them if you die prematurely?  Family members may step in to help, but can they afford taking care of your children long-term without your income to help?

4) You’re supporting aging parents
An estimated 60 million families in the U.S. are caring for an aging or disabled person, and at least 80-90% of caregivers are women.3  With people living longer every year, the costs of caring for an aging parent have risen.  If you die, who will be able to provide for these loved ones you support?

5) You’re a senior woman
You may want to consider life insurance to cover the costs of a funeral, medical bills, or estate taxes so it’s not a burden to your surviving loved ones.

Financial security does not rest on the husband or father alone.  Women not only need to think about their financial futures, but they need to do something about it too.  Take a moment to think about those who depend on you, and what would happen if you were no longer around to provide.  Term life insurance is affordable peace of mind.  Take 30 seconds to find out how little it would cost to protect your loved ones financially.


1 Prudential 2014 Financial Experience & Behaviors Among Women study

2 Allianz 2013 Women, Money, and Power study

3 Forbes 2013 article Is Caring For Aging Parents Unfair to Women?


Related Posts:

The Changing Definition of “Family” and How It Affects Finances

How Does Pregnancy Affect Life Insurance Rates?

The Advantages of Life Insurance for Young Families

Pin It on Pinterest