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Determining your average life insurance cost can be helpful in deciding what type of life insurance to buy and how much, but this average may or may not be exactly what you’ll pay. Chances are that your cost will be different than someone else’s even if they are similar to you. Identical twins could even be paying different life insurance premium amounts.

You can run term life insurance quotes to see an estimate for your average life insurance cost, but until you complete an application it will be just that—an estimate.

» Compare: Term life insurance quotes

How Average Life Insurance Costs Are Calculated

Life insurance premiums are determined by your mortality risk—in other words—the chances of you dying. Your mortality risk will differ from that of another person.

Actuaries use statistical techniques and math, lots and lots of math, to calculate the probability of someone dying. To help you understand, consider this simplified example:

Actuaries will look at a group of 100,000 people with similar characteristics and note how many with liver disease will die in a given year. Therefore, using the law of large numbers, they are able to essentially predict the probability of death for another individual with liver disease with similar characteristics as the test group.

So, if you are 60 years old and have liver disease, your average life insurance cost will be that of another 60-year-old with liver disease; however, you and that other individual probably have other factors that differ from one another such as your occupation or medical family history, which will cause your premiums to differ as well.

When tables are used to show average life insurance costs like the one below, these costs are determined by actuaries that are employed by the life insurance company. If you’re a healthy non-smoking male or female, you can estimate your annual cost for a 20-year $250,000 by looking at the table. So, for example, a healthy non-smoking 40-year-old male will pay an average of $244 per year to keep his $250,000 20-year term policy active.

Average Annual Cost of a $250,000 20-Year Term Life Insurance Policy for a Healthy Non-Smoker
Age Male Female
25 $169 $148
30 $173 $153
35 $183 $163
40 $244 $211
45 $361 $298
50 $542 $418
55 $853 $634
60 $1480 $1069
65 $2578 $1841

Factors That Will Determine the Cost of Your Life Insurance

Insurance actuaries calculate probability of death and how much it costs a life insurance company to insure a person based on this probability. Insurance underwriters assess all the risks associated with an applicant and, based on the actuary’s numbers, determine the premium cost for the applicant.

There are many possible factors that play into an individual’s mortality risk. Some of the most common include:

  • Age
  • Build
  • Physical condition
  • Tobacco use
  • Personal history
  • Family history
  • Occupation
  • Residence
  • Sex
  • Aviation activities
  • Avocations (hobbies)

Not all risk factors pertain to every individual who applies for life insurance. For example, not everyone has a pilot’s license so “aviation activities” may not apply to you.

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Term Life Insurance

What is term life insurance?

Term life insurance is simply a type of life insurance that lasts for a specific period of time called a term. If the insured individual dies within that specific period of time, the life insurance company pays a death benefit to the insured’s beneficiaries.

» Learn more: What Is Term Life Insurance and How Does it Work?

What are the benefits of term life insurance?

  • Term life insurance is inexpensive.
  • Term life insurance is easily customizable.
  • Your premiums won’t increase during the life of the policy.
  • The death benefit is generally tax-free.
  • Life insurance is exempt from probate.
  • Term can be converted into permanent life insurance without proving insurability.
  • With a specific add-on, you can receive early benefits if diagnosed with a terminal illness.
  • Your loved ones are financially protected.

Term life insurance is the most affordable type of life insurance. Term insurance can be easily customized to fit into families’ tight budgets. Below are average term life insurance rate charts by age as examples.

Average Life Insurance Cost of a $100,000 Term Life Insurance Policy for a Healthy Male
Age at Purchase Term Length Monthly Premium
30 10-Year $10
20-Year $11
30-Year $12
40 10-Year $11
20-Year $13
30-Year $20
50 10-Year $17
20-Year $25
30-Year $36

Average Life Insurance Cost of a $100,000 Term Life Insurance Policy for a Healthy Female
Age at Purchase Term Length Monthly Premium
30 10-Year $9
20-Year $10
30-Year $12
40 10-Year $10
20-Year $12
30-Year $17
50 10-Year $15
20-Year $20
30-Year $31

You can buy as little as $50,000 of term life insurance coverage or as much as $65,000,000 in coverage—depending on your insurability limits. We recommend that you buy as much as you can comfortably afford.

If you aren’t sure how much coverage you need, check out our term life insurance calculator. By simply answering three questions, the calculator estimates how much coverage your loved ones need.

Screenshot of Quotacy's life insurance needs calculator for Quotacy blog Determining Your Average Life Insurance Cost

» Calculate: Life insurance needs calculator

Whole Life Insurance

What is whole life insurance?

Just as the name implies, whole life insurance is designed to last your whole life. In addition to lasting until the day you die, whole life insurance also builds cash value that you can access through policy loans.

What are the benefits of whole life insurance?

  • You are insured your entire life which means your family is financially protected no matter when you die.
  • The death benefit is generally tax-free.
  • Cash value accumulates within the policy and these funds can be accessed during your lifetime.
  • The cash value grows tax-deferred which means you don’t pay taxes on it while it’s accumulating.
  • Your premiums won’t increase.
  • Life insurance is exempt from probate.
  • With some whole life insurance policies, you are paid dividends.

» Learn more: Term vs Whole Life Guide

Whole life insurance has higher premiums than term life insurance. A portion of your premium goes to pay for the actual whole life coverage and the remainder goes towards investments made by the insurance company. Below are average whole life insurance rate charts by age.

Average Whole Life Insurance Costs for a Healthy Male
Age at Purchase Face Amount Monthly Premium
30 $50,000 $52
$100,000 $89
$250,000 $213
$500,000 $421
40 $50,000 $73
$100,000 $136
$250,000 $328
$500,000 $652
50 $50,000 $116
$100,000 $217
$250,000 $513
$500,000 $1057

Average Whole Life Insurance Costs for a Healthy Female
Age at Purchase Face Amount Monthly Premium
30 $50,000 $45
$100,000 $80
$250,000 $189
$500,000 $374
40 $50,000 $63
$100,000 $110
$250,000 $264
$500,000 $523
50 $50,000 $92
$100,000 $173
$250,000 $421
$500,000 $837


Average Life Insurance Cost—Depends on the Life Insurance Company You Choose

Not all life insurance companies underwrite—in other words evaluate applications to determine premium pricing—the same way. For example, if a pregnant woman applies for life insurance, most companies will evaluate her application “as is” whereas some companies are willing to consider her pre-pregnancy weight and not the current weight. As another example, some insurance companies will automatically give marijuana users the same rate as a cigarette smoker whereas other companies are willing to give the marijuana user non-tobacco rates.

Screenshot of Quotacy's carrier options for Quotacy blog Determining Your Average Life Insurance Cost

The life insurance industry is very competitive so, for the most part, the premiums for the Average Joe are going to be similar across all highly rated life insurance companies. However, as illustrated in the pregnancy and marijuana examples, some companies cater to certain niches. This is where you can save money.

Working with a life insurance broker, like Quotacy, is the best way to get affordable life insurance because brokers are contracted with multiple life insurance companies, not just one. When you apply online, your Quotacy agent reviews your application to make sure the company you chose to apply through will give you the best rate. If we think another company will end up favoring you more, we will let you know your options. The decision is ultimately up to you, of course, we just want to make sure you have all the facts.

We have life insurance experts available to you if you are unsure whether you need term or whole life insurance. Our agents are paid on salary, not commission, so we will never try to upsell you. You can call, live chat, or email us with questions.

» Learn more: How Much Will I Pay for Life Insurance?

Source used:
Lynch, Kevin M. and Glenn E. Stevick Jr. Fundamentals of Insurance Planning, 2015.

About the writer

Headshot of Natasha Cornelius, a life insurance writer, for Quotacy, Inc.

Natasha Cornelius, CLU

Senior Editor and Licensed Life Insurance Expert

Natasha Cornelius, CLU, is a writer, editor, and life insurance researcher for Quotacy.com where her goal is to make life insurance more transparent and easier to understand. She has been in the life insurance industry since 2010 and has been writing about life insurance since 2014. Natasha earned her Chartered Life Underwriter designation in 2022. She is also co-host of Quotacy’s YouTube series. Connect with her on LinkedIn.