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Image of stressed man in a cafe looking at a laptop for Quotacy blog The Difference Between Lead Generating Sites & Quotacy.

The Difference Between Lead Generating Sites and Quotacy

April 12, 2017
Our goal is to educate and advise on life insurance options, so you can feel confident in making the right choice, whether that’s through Quotacy or somewhere else. To ensure we provide accurate and trustworthy information, our writers follow strict editorial standards.

Quotacy is not a lead generating site or company, nor do we buy leads from lead generating services. Before we get into what that means, I want to explain what lead generation is. Lead generation is the use of a source, such as a computer program, database, the Internet, or service, to obtain or receive information for the purpose of expanding a business and increasing revenue.

The Three “Old” Ways of Selling Life Insurance 

  1. Selling Door-to-Door

Back in the day, life insurance agents would build their clientele by going door-to-door selling life insurance policies. This method has died off since much of America pretends they aren’t home when their doorbell rings (unless it’s the pizza guy.)

  1. Buying Leads

Nowadays it is common for life insurance agents to buy leads from services. Basically these “leads” are a big list of names and phone numbers of individuals in the right age group for life insurance. Agents then begin to reach out to everyone on their lists in an effort to sell life insurance. There is a need for life insurance and many families either are underinsured or don’t have any coverage at all; however, many people are turned off by getting cold calls.

  1. Online Data Collection

There is another method of obtaining leads through a lead generating site that is commonly seen online.

People browsing online come along an advertisement that reads “Get a free life insurance quote! Click here!” The website then asks for a name, phone number, e-mail, home address, your first born, and birthday before you can even see the quote.

Some companies will show you estimated life insurance prices after you fill out this form and some will bring you to another screen that then reads “Someone from a life insurance agency will be calling you with your free quote.”

Either way your phone and inbox are going to become saturated with agents contacting you to try and sell life insurance via a lead generating site.

Don’t get us wrong, we think life insurance is extremely important. But we also thought the way life insurance was sold needed to be brought into the 21st century. We decided to do something about it.

See what you’d pay for life insurance

Comparison shop prices on custom coverage amounts from the nation’s top carriers with Quotacy.

Quotacy is the New Way to Buy Life Insurance

When we ask if you want a free quote we mean free. You actually run your own quote and you don’t have to pay via contact information. Convincing someone to face their own mortality and buy life insurance is challenging enough… why make it harder just to get a quote?

When you come to our website to run a term life insurance quote, all you need to do is put in your zip code, gender, birthdate, and smoking status. That’s it. Just a few pieces of information and then you see estimated prices instantly.

no contact needed for Quotacy life insurance quote

Quoting tool – enter a few pieces of information.

Quotacy term life insurance tool showing quote for 20-year 500000

The very next page!

To narrow your price down even further you just have to answer a few more questions and you will see the names of all the life insurance carrier options and their price estimations – this is still provided instantly even without your contact information. When you decide to apply is when we need your contact information, but even if you decide not to continue the process with us down the road, we don’t sell your information off to third-parties.

We strive to make life insurance easy and transparent, and our positive customer ratings reflect this. We hope the way we do business sells itself and that the need for buying leads will become a thing of the past.  We aim to put the customer first, not revenue or sales commissions.

Buying life insurance through Quotacy is easy, secure, and hassle-free. See for yourself by running a truly free term life insurance quote today.


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